Good question!  And every aspiring word-wrassler wants to know the answer, but good, honest answers are a bit hard to come by.  So I’m going to be embarrassingly up-front about my finances to start with, and hook you up with some good discussions about it shortly.  Keep in mind that this is about fiction writing.  There are many kinds of writing, and a competent person can make a good living in areas like copywriting, technical writing, and journalism without all the uncertainty involved with things like promotions, advertising, cover design, and begging their friends to buy their books and write reviews.

First up-front confession: I’ve published one novel.  Okay, I self-published one novel.  So far.  So I haven’t been in this business for decades with vast amounts of experience battling the stingy moneybags of the publishing world.  What I do have experience with is research and experimentation and the stories of a whole boatload of other people who have researched and experimented and battled the moneybags for decades.  I’ll start with mine.

The bare facts are that in three years, I’ve sold 205 books.  About a third of them were e-books, and of the two-thirds that were paperback, about half were sold through Amazon and I sold the other half myself, through my website or the mail or a couple of consignment sources or the cardboard box in the back of my car.  I’ve brought in a whopping $940.07, which doesn’t sound bad for that number of books, but that isn’t profit.  On the outflow side, I’ve spent $1,008.18 for printing, shipping, PayPal fees, advertising, cover design, and all that happy stuff.  So, after three years, I’m still $68.11 in the hole.

Is that normal?  Kind of.  Everybody’s situation is different, and everybody has a different approach.  I did all my own editing, formatting, uploading, and account management with Amazon and Draft2Digital, the companies that handle distribution of my book.  Those functions are beyond the capabilities of some people, who would need to pay others to do that for them.  On the other hand, if I’d had a professional editor go through my manuscript, it may have become so much better that it would have made more money. 

Another example is the cover art…I paid a professional to do it even though I could have gone with something I cobbled together myself or used a generic one.  But if I had, it wouldn’t be nearly as good and I may have lost sales to customers who were drawn to the book by the cover.  Did it attract enough sales to make it worth what I paid?  That’s almost impossible to know.  You gamble with every aspect and do the best you can. 

I know people who have invested a whole lot more and sold half as many books.  Some struggle less and sell more, but from all my research, it looks like my start came out reasonably well compared to the vast armies of authors out there.  What you have to understand is that the entire writing thing is a work in progress, just like that masterpiece you have partly bottled up inside you that needs to come to the surface, become complete, and get out there to amaze the world.  The more you write, the better you get, the more worth your writing has, the more people will enjoy it, the more it will sell, the more money you make. 

All the advice-givers come up with three great truths:  1. Don’t give up your day job.  2. The best way to increase sales is to write the next book.  3. You have to start with a measure of talent, but the greatest indicator of how much money you make is how much effort you put into it.

The result of my first foray into authorhood is that I’ve basically spent that $68.11 on a tremendous education in the ins and outs and obfuscations of the publishing world.  I’m working diligently on the next novel and I know a whole lot more about the business, so everything will come a little easier and smoother this time and the next time and the next time.  And that’s what life’s all about.

So here’s that extra discussion I promised, with the wisdom of Jane Friedman — author, blogger, professor, and advice-giver.  It’s not just her blog post that has a bunch of info in it…three links she posts at the beginning have much more detail and discussion about a lot of aspects of this subject.  So chase those links as much as you care to, and learn all you can, and get out there to take on the world of writing armed with more of an understanding of what you’re getting yourself into than most word-wrasslers.

Good luck.

How Much Do Authors Earn? Here’s the Answer No One Likes.

Posted on May 19, 2021 by Jane Friedman

In the last month, there have been a few informative articles discussing how much authors earn:

• The One Where Writing Books Is Not Really a Good Idea by Elle Griffin (Substack)
• How Much Do Authors Make Per Book? by Sarah Nicolas (BookRiot)
• How Much Do Authors Actually Earn? by Lincoln Michel (Substack)

All of these are excellent pieces, written and reported by people bringing transparency to the money side of the writing life. If you go and read them, you’ll have a meaningful education in what to expect as a writer if you’re just starting out. This is a subject near and dear to my heart and why I wrote The Business of Being a Writer. I’d heard too often—usually from speakers at AWP—that they wish someone had told them, before they went into six-figure debt for their MFA, that writing doesn’t pay that well. Not even a minimum wage.

So I’m always happy to see the veil lifted. We need more discussion of what writers earn, with specific authors talking about their advances, royalties, sales, expenses, connections that led to earnings and profitable gigs—all of it. In an industry where talking about the money is often taboo or even shameful (few want to admit how little or how much they earn), the more we all open up, then the more we can normalize the practice of talking about art and commerce, and the more people can make the best decisions for their careers. And I’ll disclose my own book earnings by the end of this post.

The big secret I haven’t revealed until now

OK, now that I’ve gotten that out of the way, here’s the thing: I do not like this question. Of course I understand why it’s asked, and I empathize with those who ask it. But it’s like asking what does a musician earn? Or what does an artist earn? The answer will be influenced by all kinds of factors that may or may not apply to you—and that are entirely misleading about your own potential.

So, with the posts above, you’re going to find limitations. Someone will react to the information and say, “BUT [exception here].” From my POV, these exceptions can often be categorized thus:

1. Traditional publishing earnings can have little in common with self-publishing earnings.
2. Your genre/category can determine a lot about your potential earnings. So does how much work you have out on the market. More books equals more earnings potential, period, no matter how you publish.
3. Authors who participate in the so-called Creator Economy can have little in common with authors who do not. (Here’s one perspective on the creator economy if you’re not familiar with it. This is a more optimistic view; there are pessimists, too.)

This is also why it is a tortured exercise to try and run any kind of meaningful survey on what authors earn. I’ve written at length about the problems of these author earnings surveys. However, authors organizations engage in these surveys regularly, partly because they have to. How else can they pressure lawmakers and advocate for their members? They need some kind of evidence that says, “Look! Writers are suffering. They earn less than ever before. This is an emergency!”

Is that true?

No.

But is publishing and literary culture changing?

Yes.

Are the changes bad?

It depends on who you ask.

It never hurts to get a little booster shot of advice.  There are books, workshops, podcasts, interviews, columns, and blogs galore about writing — how to do it, how to make it better, how to sell it, what to do, what not to do, who to listen to — and almost anybody you ask about it will have an opinion and will be happy to share it with you.  And a lot of people you don’t ask will try sharing it with you, anyway.  So here I am, right on cue.

So yeah, advice is all over the place and sometimes it’s a tad overwhelming.  But sometimes you’ll find an angle that gives you a little more incentive, or a little more hope, or maybe an aspect that hadn’t occurred to you and helps you understand your motivation or your plot or your characters a little better.  And sometimes you just need a reminder of something you already knew was good advice but has gone a little out-of-focus, or slipped gradually out of your mind while you were distracted with that masterpiece of yours that hasn’t been behaving like you thought it would.

What’s nice is to find some thoughts on which a whole lot of writers have reached a consensus.  Enter Joe Fassler.  Mr. Fassler is a writer, journalist, and editor who has discussed the art of writing with a whole bucketful of writers, and condensed their best advice down to seven nuggets of wisdom in this post from Literary Hub.  When you get through with his article, scout around on the Literary Hub website a little and see what else you can relate to.

I’ll have to confess that for quite some time I haven’t been attentive to that website, because they’ve been doing a considerable amount of liberal pontificating in their newsletters and material.  Let me be clear…there’s absolutely nothing wrong with liberals and their thoughts.  However, when subjects are almost exclusively about LGBTQ pride, militant feminism, racial equality, and hating the last President — let’s face it, LitHub — it’s a crusade and it ignores a huge percentage of the rest of the literary world.  All those subjects are fine, but a constant barrage gets a bit tiresome, and they could be a little more tolerant and inclusive with the rest of the literature firmament.  When they are, you can find a lot of good information there, so keep your mind open if some of it seems a little narrow-focused at first glance.

These are common rivulets running through the creative watershed of the entire literary landscape, so if you’re a writer, of any genre or category, this has to do with how you do what you do, and deserves a look-see.

I Talked to 150 Writers and Here’s the Best Advice They Had

Joe Fassler on Seven of the Most Common Writing Tips

By Joe Fassler

October 26, 2017

I once heard John Irving give a lecture on his process at the Iowa Writers’ Workshop, an in-depth account of the way his novels come to be. He kicked it off by writing a single sentence on the chalkboard—the last line of Last Night in Twisted River. All his books begin with the ending, Irving explained, a capstone he works and reworks until it’s ready. From there, he’ll generate a detailed summary that ultimately builds towards the finale, like SparkNotes for a book that does not yet exist. Only when he has the synopsis and last sentence in hand will he actually start writing.

I remember being fascinated by this. The approach had clearly been successful, and made sense in theory, and yet was so unlike any creative strategy that had ever worked for me. Which is an important thing to keep in mind when trafficking in the familiar genre of writing advice: Just because John Irving does it that way doesn’t mean you should. Not only is every writer different, but each poem, each story and essay, each novel, has its own formal requirements. Advice might be a comfort in the moment, but the hard truth is that literary wisdom can be hard to systematize. There’s just no doing it the same way twice.

And yet. In the five years I’ve spent interviewing authors for The Atlantic’s “By Heart” series—the basis for a new collection, Light the Dark: Writers on Creativity, Inspiration, and the Artistic Process—it’s been impossible to ignore the way certain ideas tend to come up again and again. Between the column and the book I’ve engaged a diverse group of more than 150 writers, a large sample size, that nonetheless has some defining traits. Here are the recurring ideas, distilled from dozens of conversations, that I think will most help you—no matter how unorthodox your process, how singular your vision.

1.
Neglect everything else.

It starts with a simple fact: If you’re not making the time to write, no other advice can help you. Which is probably why so many of the writers I talk to seem preoccupied with time-management. “You probably have time to be a halfway decent parent and one other thing,” David Mitchell, the author of Cloud Atlas, told me. That can mean mustering the grit to let other responsibilities languish. As he put it in short: “Neglect everything else.”

Many authors need to put blinders on, finding ways to simplify their experience and reduce the number of potential distractions. That might mean consistently keeping a single two-hour window sacred, as Victor Lavalle does, morning time he safeguards against the demands of parenting and full-time teaching. For others, it means finding ways to ward off digital derailment. Mitchell does this by setting his homepage as the most boring thing he can think of: the Apple website.

Ultimately, the literary exercise is about finding ways to defend something fragile—the quiet mood in which the imagination flourishes. As Jonathan Franzen put it: “I need to make sure I still have a private self. Because the private self is where my writing comes from.”

2.
Beginnings matter.

Everyone knows that the opening line is a crucial invitation, something that can make or break a reader’s interest in a book. But far less attention has been paid to the role first lines play for writers, leading them through the work’s dark, uncertain stages like a beacon.

“The first line must convince me that it somehow embodies the entire unwritten text,” William Gibson told me, a radical, koan-like conviction that nonetheless seems to be commonplace. Stephen King described spending “weeks and months and even years” working on first sentences, each one an incantation with the power to unlock the finished book. And Michael Chabon said that, once he stumbled on the first sentence of Wonder Boys, the rest of the novel was almost like taking dictation. “The seed of the novel—who would tell the story and what it would be about—was in that first sentence, and it just arrived,” he said.

Every writer has their own idiosyncrasies that somehow seem useful when they’re trying to crank out their…whatever their product happens to be.  Sometimes they’re not totally comprehensible to the normal folks, but hey…whatever works!  It took me a lot of fumbling around to come up with a system, but I read somewhere that Patricia Cornwell kept journals to discuss her plots and details with herself, and I figured that must be a worth a shot if that’s what helped her sell a hundred million books.  That’s what finally kept me focused — arguing with myself about why a plot point might work or not, keeping details of characters straight, trying out names of people and places and books — just about everything about the book.  The notes file for my first novel was about half the length of the finished novel itself.

Of course that won’t work for everybody, but we all have our ways.  I do have other rituals, but those are the ones that give me my super powers and the aliens have sworn me to secrecy. 

But, great news!  Other — and some quite startling — rituals that apparently lead to much greater super powers, since they’re part of the writing lives of a lot of very successful authors, are not so secret.  Several of the strange habits of famous writers have been collected in a book called “Odd Type Writers” by Celia Blue Johnson.  It was actually published back in 2013, so yes, I’m a little slow in discovering it but the information is timeless, so that makes me feel better.  Many of those habits have been excerpted from the book in an article I recently came across by Maria Popova on her Brain Pickings website.  The website always has some interesting info to peruse, and I usually get a little too distracted and spend too much time enjoying the side trips, but they’re always worth it. 

Take a look!  I posted a similar article a few months ago, but this one has different and more extensive tales to tell.  This article may not give you that one tip that will put you on your way to immediate best-seller-ness, but it does give a fascinating glimpse into the quirks behind some of the greatest wordsmiths of the ages, and maybe you’d like to chase down that book and find out even more.  Happy perusing!

The Odd Habits and Curious Customs of Famous Writers

Color-coded muses, rotten apples, self-imposed house arrest, and other creative techniques at the intersection of the superstitious and the pragmatic.

By Maria Popova

Famous authors are notorious for their daily routines — sometimes outrageous, usually obsessive, invariably peculiar. In Odd Type Writers: From Joyce and Dickens to Wharton and Welty, the Obsessive Habits and Quirky Techniques of Great Authors (public library) — the more dimensional and thoroughly researched counterpart to Mason Currey’s Daily Rituals — Brooklyn-based writer Celia Blue Johnson takes us on a guided tour of great writers’ unusual techniques, prompts, and customs of committing thought to paper, from their ambitious daily word quotas to their superstitions to their inventive procrastination and multitasking methods.

As curious as these habits are, however, Johnson reminds us that public intellectuals often engineer their own myths, which means the quirky behaviors recorded in history’s annals should be taken with a grain of Salinger salt. She offers a necessary disclaimer, enveloped in a thoughtful meta-disclaimer:

Mode and medium of writing seem to be a recurring theme of personal idiosyncrasy. Wallace Stevens composed his poetry on slips of paper while walking — an activity he, like Maira Kalman, saw as a creative stimulant — then handed them to his secretary to type up. Edgar Allan Poe, champion of marginalia, wrote his final drafts on separate pieces of paper attached into a running scroll with sealing wax. Jack Kerouac was especially partial to scrolling: In 1951, planning the book for years and amassing ample notes in his journals, he wrote On The Road in one feverish burst, letting it pour onto pages taped together into one enormously long strip of paper — a format he thought lent itself particularly well to his project, since it allowed him to maintain his rapid pace without pausing to reload the typewriter at the end of each page. When he was done, he marched into his editor Robert Giroux’s office and proudly spun out the scroll across the floor. The result, however, was equal parts comical and tragic:

“To [Kerouac’s] dismay, Giroux focused on the unusual packaging. He asked, “But Jack, how can you make corrections on a manuscript like that?” Giroux recalled saying, “Jack, you know you have to cut this up. It has to be edited.” Kerouac left the office in a rage. It took several years for Kerouac’s agent, Sterling Lord, to finally find a home for the book, at the Viking Press.”

James Joyce wrote lying on his stomach in bed, with a large blue pencil, clad in a white coat, and composed most of Finnegans Wake with crayon pieces on cardboard. But this was a matter more of pragmatism than of superstition or vain idiosyncrasy: Of the many outrageously misguided myths the celebrated author of Ulysses and wordsmith of little-known children’s books, one was actually right: he was nearly blind. His childhood myopia developed into severe eye problems by his twenties. To make matters worse, he developed rheumatic fever when he was twenty-five, which resulted in a painful eye condition called iritis. By 1930, he had undergone twenty-five eye surgeries, none of which improved his sight. The large crayons thus helped him see what he was writing, and the white coat helped reflect more light onto the page at night. (As someone partial to black bedding, not for aesthetic reasons but because I believe it provides a deeper dark at night, I can certainly relate to Joyce’s seemingly arbitrary but actually physics-driven attire choice.)

This is the license plate on the front of our Expedition.  I originally put it there in honor of POW/MIAs, but when the guy at the car wash pointed it out to his co-worker and they both gave it a respectful thumbs-up, just as we’re heading into Memorial Day Weekend, I got to thinking about how it sums up the military point of view of most military special days.  And it’s especially pertinent to this weekend.

I’ve been seeing plenty of Facebook posts explaining the differences between some special dates, and here it is in a nutshell:  Armed Forces Day is for those now in uniform, Veterans Day is for those formerly in uniform, and Memorial Day is for those who never made it out of their uniform.  To most of us veterans, the first two have blurred lines and both usually end up including everybody anyway.  Some might think there’s a case to be made that maybe we have more special days than we need.  Most of us didn’t join for accolades anyway, so we don’t make a big fuss about it, but it is nice to be recognized, so we don’t complain, either.

But Memorial Day is different.  It’s to honor the men and women who gave their lives in the service of their country.  A lot of service members and veterans do get a little riled up about it, and that’s okay…it’s a very serious thing and they take it very seriously.   So you’ll see posts saying things like, “Don’t thank me for my service on Memorial Day.  It’s not about me!”  True, it’s not about them, or me, or any of us who are still around.  But there will still be people thanking us for our service, and most of us will still thank them for their support, because their hearts are in the right place and they’re sincere about it, and we should be respectful back for the respect we’re given.  Just makes sense.

There will also be people saying, “Don’t say ‘Happy Memorial Day’!  There’s nothing happy about people being killed in the service of their country.  This is a solemn occasion, a time for mourning, a time for respect.”  You also hear that this weekend isn’t about the cookouts and the beach and the parties.  But, well, maybe it is, in a way.  Maybe it’s a fitting tribute for our fallen heroes, to celebrate our wonderful country…a country so wonderful that there have been men and women willing to give their lives for it, and for us, to keep us free.  Maybe in addition to us respecting and honoring them, we should be happy they lived and served and gave us all a legacy of honor and love to aspire to.

So of course, by all means, barbecue and swim and play volleyball and enjoy the weekend with friends and family.  Maybe that’s not what the holiday was created for, but it’s been a rough year and it’s a good time to start breathing a little easier and celebrate the healing we’re starting to experience, the warmer weather coming, and this land we love. 

While you’re enjoying your weekend, fly your flag if you can, at half-staff until noon on Monday, if you have that capability.  Lift a glass in a toast, say a little prayer, salute that flag, talk about the loved ones you miss, or take any way you wish to remember and honor the ones Memorial Day really belongs to.  Remember that everything you have is because of those who gave up everything they had.

Some gave all.